[asterisk-users] Marketing 101

[shadowym]

Thanks for the advice.

Maybe I should clarify what I was asking.  It's not so much the how but the
what.  

What are people doing to get PBX Sales/Support business.  I know how to get
IT business but potential customers still see the Telco business as quite
different and are used to using separate companies for that.

What I was asking is how the traditional telco guys get new
sales/support/consulting business.  With IT it's usually a combination of
cold call/networking/word of mouth.  I'm hoping that Telco is the same but I
never see any telco guys at networking events so I am thinking they cold
call and advertise targeted at business owners.  I'm not sure though.

-----Original Message-----
From: dave cantera [mailto:david.cantera at iacnet.net] 
Sent: Tuesday, April 24, 2007 9:12 PM
To: Asterisk Users Mailing List - Non-Commercial Discussion
Subject: Re: [asterisk-users] Marketing 101

shadowym,
best thing to do is talk to a lot of consultants, coaches, and marketing
people...  take the approach you do with learning open source only reverse
it...  instead of reading source (internal) ask people (external)... it is a
big undertaking and the most important task you 
have...   marketing is a bigger task than the technical (for a tech 
anyway)   don't go it alone....

nothing happens without marketing (and sales)...  marketing is *not*
sales...
daveC

shadowym wrote:
>  
> I have some general questions about marketing.  Lot's of technical 
> info but I was wondering how people are getting the business to begin 
> with.  I'm from the IT end of things but Telco is quite a bit 
> different.  Is cold calling still the way to go or networking?  General
stuff like that.
>
> Are there any resources on the web I can search for?  Any suggestions 
> would be appreciated.
>
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