[asterisk-users] Marketing 101

[dave cantera]

shadowym,
best thing to do is talk to a lot of consultants, coaches, and marketing 
people...  take the approach you do with learning open source only 
reverse it...  instead of reading source (internal) ask people 
(external)... it is a big undertaking and the most important task you 
have...   marketing is a bigger task than the technical (for a tech 
anyway)   don't go it alone....

nothing happens without marketing (and sales)...  marketing is *not* 
sales...
daveC

shadowym wrote:
>  
> I have some general questions about marketing.  Lot's of technical info but
> I was wondering how people are getting the business to begin with.  I'm from
> the IT end of things but Telco is quite a bit different.  Is cold calling
> still the way to go or networking?  General stuff like that.  
>
> Are there any resources on the web I can search for?  Any suggestions would
> be appreciated.
>
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