[asterisk-biz] New CallerID Name Service

[Scott Brown]

The assumption that their charge was too low may or may not be 
correct.  It could have just as well have been too high.  Certainly 
Sun Rocket did not fold because of that.  Poor management is most 
often the cause of failure.  The price should depend on the cost to 
deliver the service not on an arbitrary assumption about a mismanaged 
service that did not succeed.  It may be that they charged too 
little, but it doesn't seem too low to me, based on other look-up 
services.  For 10K lookups, their price dropped further.

Perhaps you may want to consider a tiered and published volume 
pricing at query levels 0, 100, 1,000, 10,000 and 100,000 and above; 
with pricing for the respective levels  (based on your starting point 
of $0.04) at 4, 3, 2, 1 and 0.5 cents per query or something 
similar.  That might be more palatable to many and increase the 
number of subscribers you get as well.

If 4 cents is too high for most, you won't make any money either 
because of low subscribership.  It may be that got-name died because 
their price was too high, not too low and they didn't get enough 
volume to sustain the business.  A price of 1, .75, .5, .25, .125 
might be more successful as a business.  Until you know what people 
are willing to pay in order to get the volume you need to have the 
revenue to sustain the business, you won't know.

What are your cost components?

Scott

At 10:57 AM 10/15/2007, you wrote:
>Well, because got-name has gone out of business so I'm guessing they 
>could not sustain a business charging only $0.015 per query. I
>am planning on providing service for a long long time. I have found 
>out that there are almost no providers willing to service the
>low volume, no commitment crowd. I may institute some volume 
>pricing, but I really have not through that far ahead yet. If I'm way
>out of line here, some please correct me.
>
> > From: Scott Brown [mailto:Scott.Brown.2 at alumni.Pepperdine.edu]
> > Sent: Monday, October 15, 2007 12:00 PM
> > To: TVaught at ColeTechnical.com; Commercial and Business-Oriented 
> Asterisk Discussion
> > Subject: Re: [asterisk-biz] New CallerID Name Service
> >
> > Got Name retail was at $0.015 per query.  Why are you so high?
> >
> > At 08:39 AM 10/15/2007, you wrote:
> >
> > Content-Type: multipart/alternative;
> >         boundary="----=_NextPart_000_0004_01C80F20.009CB820"
> > Content-Language: en-us
> >
> >> Yes, 4 cents per query.  Good, bad, indifferent?
> >>
> >>> From: David Gomillion [ mailto:david.gomillion at gmail.com]
> >>> Sent: Monday, October 15, 2007 10:12 AM
> >>> To: TVaught at coletechnical.com; Commercial and Business-Oriented 
> Asterisk Discussion
> >>> Subject: Re: [asterisk-biz] New CallerID Name Service
> >>>
> >>> On 10/15/07, Cole Technical Services < TVaught at coletechnical.com> wrote:
> >>> With the apparent demise of www.got-name.com I have decided to 
> start a similar service. We depended on got-name quite heavily
> >>> and
> >>> I've been frustrated at every turn trying to get in touch with 
> them, and they still have a good portion of my prepaid cash. :-(
> >>> After a ton of investigation I cannot find an alternative, at 
> least one that does not have a huge signup fee or large monthly
> >>> minimums. So I've decided to start a service of my own, 
> primarily to satisfy our internal needs, but also to provide a low
> >>> cost, low
> >>> volume, no commitment service to small users. I'm proposing .04 
> per dip, prepaid accounts - but with small increments like $5,
> >>> no
> >>> signup fee, no contracts.  The interface will be exactly like 
> the got-name interface. If you would be interested in this
> >>> service,
> >>> please email me at TVaught at ColeTechnical dot com. The amount 
> of interest will pretty much determine the speed at which I >>>
>roll
> >>> this service out. I already have it running internally and I've 
> registered a domain name for the service, www.callerid.name ,
> >>> but
> >>> there is no web site up yet.
> >>>
> >> Did I read that right? 4 cents per query?
>
>
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