[asterisk-users] Marketing 101

Wed Apr 25 18:45:28 MST 2007

Personally, I look for specialty applications. Work smart not hard!

I myself am looking for outstanding marketers for a fire hot industry /
telecom application. I have all of the correct "duckies" in a row, just need
to send it to the market the correct way.

brads at boatcrafts.net

  _____  

From: asterisk-users-bounces at lists.digium.com
[mailto:asterisk-users-bounces at lists.digium.com] On Behalf Of Robert
Goodyear
Sent: Wednesday, April 25, 2007 6:55 PM
To: Asterisk Users Mailing List - Non-Commercial Discussion
Subject: Re: [asterisk-users] Marketing 101

Agreed. Highly-considered purchases like telco infrastructure are not as
much a push as a pull sale. It's about being in the right place at the right
time with all the right answers. Almost like buying a home. Since the
turnover is SO long with core business process equipment, it's almost a
beauty contest when the time comes around.

A better analogy would probably be in luxury car buying. You need to look
good, have a good feature set, be luxurious to drive, have all the right
bells and whistles above and beyond basic requirements, and then of course
have a track record of reliability and great service.

Just my $.02

-- 

-------------------------------------------

Robert Goodyear

Managing Partner

Brand Up LLC

Knight West

949.542.7001 DIRECT

949.542.7010 FAX

888.272.6387 x501

robg at brand-up.com

robg at knightllc.com

------------------------------------------- 

On Apr 25, 2007, at 10:52 AM, SIP wrote:

Businesses RARELY are in a position to choose new Telco systems providers.
Oftentimes, that sort of decision is made by whomever leases them the office
space, or was made once back in the beginning, and they've had no real
reason to re-evaluate their service/provider. There are, however, plenty of
Telco events where the providers hawk their wares and the installers tout
their expertise.

Cold Call/Networking/Word of Mouth are decent methods of getting your name
out there as an alternative, but be prepared to run into a great many
situations in which the system or provider they have 'works well enough' so
they're not interested in changing.

shadowym wrote:

Thanks for the advice.

Maybe I should clarify what I was asking. It's not so much the how but the

what. 

What are people doing to get PBX Sales/Support business. I know how to get

IT business but potential customers still see the Telco business as quite

different and are used to using separate companies for that.

What I was asking is how the traditional telco guys get new

sales/support/consulting business. With IT it's usually a combination of

cold call/networking/word of mouth. I'm hoping that Telco is the same but I

never see any telco guys at networking events so I am thinking they cold

call and advertise targeted at business owners. I'm not sure though.

-----Original Message-----

From: dave cantera [mailto:david.cantera at iacnet.net] Sent: Tuesday, April
24, 2007 9:12 PM

To: Asterisk Users Mailing List - Non-Commercial Discussion

Subject: Re: [asterisk-users] Marketing 101

shadowym,

best thing to do is talk to a lot of consultants, coaches, and marketing

people... take the approach you do with learning open source only reverse

it... instead of reading source (internal) ask people (external)... it is a

big undertaking and the most important task you have... marketing is a
bigger task than the technical (for a tech anyway) don't go it alone....

nothing happens without marketing (and sales)... marketing is *not*

sales...

daveC

shadowym wrote:

I have some general questions about marketing. Lot's of technical info but I
was wondering how people are getting the business to begin with. I'm from
the IT end of things but Telco is quite a bit different. Is cold calling
still the way to go or networking? General

stuff like that.

Are there any resources on the web I can search for? Any suggestions would
be appreciated.

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