[asterisk-users] Marketing 101

[shadowym]

I have some general questions about marketing.  Lot's of technical info but
I was wondering how people are getting the business to begin with.  I'm from
the IT end of things but Telco is quite a bit different.  Is cold calling
still the way to go or networking?  General stuff like that.  

Are there any resources on the web I can search for?  Any suggestions would
be appreciated.