[Asterisk-Users] Anyone heard of BroadVox direct?

[Jay Milk]

Just received:

Cognigen is very proud to announce the official launch
of Broadvox Direct, a new VOIP service.

Broadvox Direct offers unlimited calling plans to
anywhere in the US and Canada for a low monthly payment starting at
$29.95 and basic accounts as low as $12.95.

http://cognigen.net/broadvox/?mu

Anyone know who's behind that?  It's not BroadVoice, is it?