[asterisk-biz] vanity toll free

[Trixter aka Bret McDanel]

On Mon, 2009-03-02 at 12:52 -0800, Tracy Reed wrote:
> On Mon, Mar 02, 2009 at 03:20:00PM -0500, Alex Balashov spake thusly:
> > I don't really see the point.  "Toll-free" is becoming less and less 
> > relevant as mobile calls don't make a local/LD distinction and most VoIP 
> > lines don't either.
> 
> That's a good point. I just checked and the vanity DID I really want
> is not available in any area code. So either I'll come up with
> something else or just stick with my acceptable but not optimal vanity
> toll free. Thanks!

I think a counter point would be that in the US at least there are a lot
of people that are older, and they, more than younger folk, generally
associate a tollfree, particularly a vanity tollfree, with a company
that is more reputable and established.  Even if they are going to call
from a line that charges nothing additional, some people do view the
company differently over this issue.

In other countries I have lived in, premium type numbers are more common
for some ordering lines and support lines, where the caller is more
accustomed to paying a higher rate for such services.  


Ultimately it boils down to the customer base that you are marketing to,
if the customers do not particularly care, then a non-tollfree would be
fine (especially if its a localized service anyway), however if the
customer base cares a bit more about a tollfree, and that is something
that would make them decide you vs a competitor, then a tollfree
probably makes sense.  


-- 
Trixter http://www.0xdecafbad.com     Bret McDanel
pgp key: http://pgp.mit.edu:11371/pks/lookup?op=get&search=0x8AE5C721

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