[asterisk-biz] Digium Relaxes Google Adword Policy

[Sam Tam]

This guy is amazing, no wonder why he is CEO of Digium.

I am personally very impressed with this as well.

 

Sam

 

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From: asterisk-biz-bounces at lists.digium.com
[mailto:asterisk-biz-bounces at lists.digium.com] On Behalf Of Moshe Maeir
Sent: Sunday, January 20, 2008 2:38 AM
To: Commercial and Business-Oriented Asterisk Discussion
Subject: Re: [asterisk-biz] Digium Relaxes Google Adword Policy

 

I am very impressed with Danny's response. Not many CEOs will openly admit
their mistakes. 
On my blog I wrote a more detailed response and suggestions
http://flatplanetphone.com/wordpress/?p=452

Moshe

Danny Windham wrote: 

Over the past week Digium has received a number of charged responses
regarding the recent change in policy regarding use of Digium trademarked
terms in Google AdWords. Some of the responses supported our attempts to
better control the use of Digium trademarked terms. Some of the responses
disagreed with the policy, but respected Digium's right to have changed the
policy. Others were from individuals who clearly were unhappy with the
change and the process by which it was implemented. We have listened
carefully to the feedback, and as a result are relaxing our Google AdWord
policy. 

 

While we did provide Google a list of organizations that would be authorized
to use the Digium trademarked terms, in retrospect it's apparent that we
underestimated the number of organizations that were utilizing Digium
trademarked terms in their Google AdWords marketing campaigns.
Underestimating the magnitude of this policy change also resulted in
inadequate planning of the implementation of the change - we simply could
have done a better job of communicating the proposed change in advance of it
being implemented. We also could have better understood the actual mechanics
of Google's enforcement engine - and better anticipated the corresponding
result.

 

In short, we now believe we made a mistake and are working to relax the
requirements for using Digium trademarked terms in Google AdWords. The
resulting change will reinstate trademark rights for the vast majority of
those using the terms.  For the confusion and frustration created by this
event, we sincerely apologize.

 

A common test that I often use in determining the proper reaction when
something goes wrong is - were we doing it for the right reasons? In this
case the answer is absolutely yes. On the part of Digium and the Asterisk
community and ecosystem, there's value in ensuring that the trademarked
terms are used in a legal, consistent, and ethical fashion. While it is
important for Digium to protect its trademarks, we now better understand
just how significant an impact changes in this area can have and just how
important it is for any proposed change to be judiciously derived and
methodically implemented. 

 

Thank you for your continued support of Digium.

 

 

 Danny Windham

CEO

Digium, Inc. 

 

 

 

 





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