[asterisk-biz] Digium enforcing its trademarks

[Andrew Joakimsen]

So basically Google just doesn't want to be the judge to determine
what is fair use and what isn't?

Is the EU/US distinction based on the searcher location, the
advertiser location or what region site the user visits (or a
combination of all three)?

On Jan 18, 2008 1:59 PM, Eric Chamberlain <eric at voxilla.com> wrote:
> Kevin,
>
> You have it backwards.
>
> In the US, Google will let you buy any AdWords you like, but your ad copy
> can't contain registered trademarks, if the trademark holder has told Google
> to block them.
>
> And to the best of my knowledge, in the EU, the trademark holder can block
> the trademark from both the AdWords and the ad copy.
>
> The situation differs in different locations, based on court cases between
> trademark holders and Google.
>
> We've used this in the past, to prevent competitors from using things like
> Voxilla in their ad copy header.  But Google still makes money from our
> competitors buying the Voxilla AdWord.
>
> --
> Eric Chamberlain
>
> -----Original Message-----
> From: asterisk-biz-bounces at lists.digium.com
> [mailto:asterisk-biz-bounces at lists.digium.com] On Behalf Of Kevin P. Fleming
> Sent: Thursday, January 17, 2008 3:44 PM
> To: Commercial and Business-Oriented Asterisk Discussion
> Subject: Re: [asterisk-biz] Digium enforcing its trademarks
>
>
> Brian West wrote:
>
> > You shouldn't have to contact Digium for such use cases as "Asterisk
> > Compatible" or "Works with Asterisk".
>
> The issue is *not* the use of the trademarks within the ad copy itself
> (as you rightly point out), it is the purchase of search
> results/listings for those trademarks via the AdWords process. As far as
> I'm aware, it's perfectly acceptable to have an ad that says "Our
> products are compatible with Asterisk" or "Our products are based on
> Asterisk" or similar copy, but purchasing 'Asterisk' or 'Digium' as a
> keyword to get those ads to show up in searches is not allowed unless
> Digium has authorized you to do so.
>
> --
> Kevin P. Fleming
> Director of Software Technologies
> Digium, Inc. - "The Genuine Asterisk Experience" (TM)
>
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