[Asterisk-biz] Good Salespeople

[Steve Totaro]

> 
> Steve Totaro wrote:
> 
> >Also, do not underestimate SEO (Search Engine Optimization)
especially
> >for a niche market like you mention.  Since you are focusing on
radio,
> >be sure to optimize your site for keywords in the radio industry and
> >establish your knowledge of the industry in your content.
> >
> >
> search engine optimization requirements are have changed and continue
> changing quite rapidly. you may find that these old school techniques
> are inadequate. you must have fresh content and active links into and
> out of your site. keywords are not much valued anymore by the search
> engines. what you will find is that the first sentences of several
> paragraphs are used instead.
> 
> you may initially get decent rankings using the above, but as your
> content gets stale you will drop in results listings.
> 
> also, blog-type content is given different weight and, depending on
the
> search engine,  can really generate  'word-of-mouth'  buzz.  google is
> behind the curve when it comes to capturing 'viral content',  try
> technorati.com to get an idea of how this works. this model is coming
> soon to the business side of things.

Content is king, just like I said.  Reciprocal links are old school.
When I say keywords I mean that in two senses.  The traditional meaning
and also the terms that people are likely to search for.  You make sure
to sprinkle those words on each piece of content.  

> 
> >It should be fairly easy to get high placement on Google since not
many
> >others will have the same keywords.  It would be very difficult to
get
> >high placement for the keywords "voip phone system" but "radio
station
> >phone system" or "radio station IVR" will be much easier (or whatever
> >radio types would search for.)
> >
> >People will often do their due diligence on the internet via google.
> >You will certainly get a few deals this way if it is done properly.
> >
> >Combine good SEO with good content and educational material and you
will
> >have a sales channel that will operate 24/7 and possibly even reduce
the
> >sales cycle since education tends to make the cycle fairly long in
this
> >business.
> >
> >
> long term your business always comes down to good people. pick the
wrong
> rep(s) and your reputation, especially in a niche market, will suffer
> for years.

For sure, but I really think that goes without saying.  Simply common
sense.  My point is that designing a good website with good current
content will help a lot with sales.

> 
> >Thanks,
> >Steve Totaro
> >
> >
> >
> hope this helps.

Not much.

> 
> --
> 
> kelley g
> 
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> 
> 
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