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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>I haven’t seen any demo’s of the product yet but
looks like an interesting tool coming out of an Australian company called Azurn
International.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>Australian
technology company Azurn<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>International
has developed a proprietary<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>online
advertising marketing tool<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>which
will be initially implemented by<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>ASX
listed call center company UCMS.<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>The
Azurn Merlin click-to-connect<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>technology
allows website visitors to<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>contact
a customer service person<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>via
voice or video by clicking an icon<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>on
a webpage or email. The web<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>based
connection is free of charge<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>to
the customer, who can choose to<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>be
connected via their Internet phone,<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>mobile
or landline. The service aims to<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>convert
more web visitors into sales by<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>capturing
potential customers during<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>their
initial interest.<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>Azurn
International CEO Ananda Rao,<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>says
Merlin’s ability to provide customers<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>with
human interaction in real-time<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>and
at no cost to the customer, will<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>deliver
greater ROI.<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>Another
feature of Merlin is that<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>once
connected via the phone, businesses<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>can
also share information and<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>collaborate
with the caller by exchanging<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>relevant
documents, forms and<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>contracts
over the webpage while the<o:p></o:p></span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=1 color="#231f20"
face=NewsGothic><span style='font-size:8.0pt;font-family:NewsGothic;color:#231F20'>caller
is connected.</span></font><font size=2 color=black face=NewsGothic><span
style='font-size:10.0pt;font-family:NewsGothic;color:black'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<div>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Anyone
know anything about them? Or can you confirm they are using Asterisk?<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>One
dissapointing point about their website is in the first two paragraphs they
mention the words proprietary and patented….a turn off for anyone who has
been around the block more than a few times.<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'><br>
<br>
Regards,</span></font><o:p></o:p></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Dean
Collins<br>
<a href="mailto:dean@cognation.net">dean@cognation.net</a> <br>
<br>
</span></font><font size=1 face=Arial><span style='font-size:7.5pt;font-family:
Arial'>+1-212-203-4357 (<st1:State w:st="on">New York</st1:State>) <br>
+61-2-9016-5642 (<st1:City w:st="on"><st1:place w:st="on">Sydney</st1:place></st1:City>)<br>
<a href="http://www.Cognation.net/profile">http://www.Cognation.net</a></span></font><o:p></o:p></p>
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12.0pt'><o:p> </o:p></span></font></p>
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