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<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'>I know a lot of people on this list are
involved in SMS and my apologies to people outside of the <st1:place w:st="on"><st1:country-region
w:st="on">USA</st1:country-region></st1:place> but for those of us involved in
this space it’s been long overdue.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'>Great news today!! Neustar have finally
released the long awaited 6 digit Common Short Codes (CSC’s) and is now
in a position to accept your order to secure the 6 digit shortcode that best
reflects your company’s branding eg. 738-837 = Reuter<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'>As you can imagine this is a much
improved situation over the old 5 digit short code limitation 73883=Reute or
73887=Reutr<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'>Neustar will continue to offer 5 digit
short codes as well, which is fine if your product is 24389=Chevy<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'>This will definitely consolidate the
implementation of SMS marketing in the USA however be aware once your number is
taken by someone else it is gone for good so you must place your orders with
MassMedia Studios today.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'>They haven’t made much of an
announcement only a press release on their site which one of my customers
pointed me to which is why I thought I would pass it to the biggest telco list
I knew about, like I said, apologies if you are outside of the USA and this
isn’t of interest to you.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Regards,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><st1:PersonName w:st="on"><strong><b><font size=1
color="#95001a" face=Arial><span style='font-size:8.5pt;font-family:Arial;
color:#95001A'>Dean Collins</span></font></b></strong></st1:PersonName><font
color="#333333" face="arial! important"><span style='font-family:"arial\! important";
color:#333333'><o:p></o:p></span></font></p>
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<p class=MsoNormal><strong><b><font size=1 color="#333333" face=Arial><span
style='font-size:8.5pt;font-family:Arial;color:#333333'>Business Development
Manager</span></font></b></strong><font color="#333333"
face="arial! important"><span style='font-family:"arial\! important";
color:#333333'><o:p></o:p></span></font></p>
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color:#333333'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Arial><span
style='font-size:8.5pt;font-family:Arial;color:#333333'> 212 531 6214</span></font><font
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color:#333333'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Arial><span
style='font-size:8.5pt;font-family:Arial;color:#333333'> 212 531 6215</span></font><font
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color:#333333'><o:p></o:p></span></font></p>
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color:#333333'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Arial><span
style='font-size:8.5pt;font-family:Arial;color:#333333'> 917 207 3420</span></font><font
color="#333333" face="arial! important"><span style='font-family:"arial\! important";
color:#333333'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Arial><span
style='font-size:8.5pt;font-family:Arial;color:#333333'> <a
href="mailto:dean.collins@massmediastudios.com?subject=signature%20link"
title="mailto:dean.collins@massmediastudios.com?subject=signature link"><font
color="#95001a"
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title="mailto:dean.collins@massmediastudios.com?subject=signature link"><span
style='color:#95001A'>dean.collins@massmediastudios.com</span></span></font></a></span></font><font
color="#333333" face="arial! important"><span style='font-family:"arial\! important";
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href="http://www.massmediastudios.com/" target="_blank"></a><a
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<p class=MsoNormal><font size=1 color="#333333" face=Arial><span
style='font-size:8.5pt;font-family:Arial;color:#333333'>access:</span></font><font
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color:#333333'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Arial><span
style='font-size:8.5pt;font-family:Arial;color:#333333'><a
href="http://www.tractionplatform.com/">www.TractionPlatform.com</a></span></font><font
color="#333333" face="arial! important"><span style='font-family:"arial\! important";
color:#333333'><o:p></o:p></span></font></p>
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<h3 align=center style='text-align:center'><b><font size=2 color=black
face=Verdana><span style='font-size:10.0pt;font-family:Verdana;color:black'>PRESS
RELEASE</span></font></b><font face=Verdana><span style='font-family:Verdana'><o:p></o:p></span></font></h3>
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<h1 align=center style='text-align:center'><b><font size=4 color=black
face=Verdana><span style='font-size:13.5pt;font-family:Verdana;color:black'>Common
Short Code Administration Announces Open Registration of 6-Digit Codes</span></font></b><font
size=3 face=Verdana><span style='font-size:12.0pt;font-family:Verdana'><o:p></o:p></span></font></h1>
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<p><st1:place w:st="on"><st1:City w:st="on"><strong><b><font size=2
color=black face=Verdana><span style='font-size:10.0pt;font-family:Verdana;
color:black'>WASHINGTON</span></font></b></strong></st1:City><strong><b><font
size=2 color=black face=Verdana><span style='font-size:10.0pt;font-family:
Verdana;color:black'>, <st1:State w:st="on">D.C.</st1:State></span></font></b></strong></st1:place><font
size=2 color=black face=Verdana><span style='font-size:10.0pt;font-family:
Verdana;color:black'> – CTIA – The Wireless Association®
(CTIA) and NeuStar Inc. (NYSE: NSR) announced today that the Common Short
Code Administration (CSCA) has opened registration for 6-digit codes on their
website, </span></font><font size=1 face=Verdana><span style='font-size:7.5pt;
font-family:Verdana'><a href="http://www.usshortcodes.com/"
title="http://www.usshortcodes.com/"><font size=2 color=black
title="http://www.usshortcodes.com/"><span style='font-size:10.0pt;
color:black'>www.USshortcodes.com</span></font></a></span></font><font
size=2 color=black face=Verdana><span style='font-size:10.0pt;font-family:
Verdana;color:black'>. Common Short Codes (CSC) allow businesses and their
customers to communicate directly with each other through mobile devices such
as wireless phones and PDAs. The addition of an extra digit to the already
available 5-digit CSC format enables an unprecedented number of new codes for
brands to establish relationships with mobile customers. These easily
recognizable and memorable codes are accessed using just 5 or 6 digits on the
wireless keypad.</span></font><font size=1 face=Verdana><span
style='font-size:7.5pt;font-family:Verdana'><o:p></o:p></span></font></p>
<p><font size=2 color=black face=Verdana><span style='font-size:10.0pt;
font-family:Verdana;color:black'>“The expansion of our CSC program is
just another example of how wireless is revolutionizing the way we
communicate and connect with the world around us,” said CTIA –
The Wireless Association® President and CEO Steve Largent. “Only
wireless can offer businesses the ability to meet their customers on the move
and with this announcement even more enterprises can enter the game.”</span></font><font
size=1 face=Verdana><span style='font-size:7.5pt;font-family:Verdana'><o:p></o:p></span></font></p>
<p><font size=2 color=black face=Verdana><span style='font-size:10.0pt;
font-family:Verdana;color:black'>Businesses that subscribe to and use common
short codes have a unique advantage in being able to establish
mobile-connected relationships directly with consumers, regardless of what
mobile device or service a consumer uses to send and receive communications.</span></font><font
size=1 face=Verdana><span style='font-size:7.5pt;font-family:Verdana'><o:p></o:p></span></font></p>
<p><font size=2 color=black face=Verdana><span style='font-size:10.0pt;
font-family:Verdana;color:black'>Examples of the kind of wireless
communications that CSCs enable include consumer voting, marketing campaigns,
direct downloads of ring tones and wallpaper, text alerts, and bill paying.
The addition of 6-digit codes expands the availability of CSC to a greater number
of direct interaction services for business brands, campaign managers,
wireless communications carriers, special interest groups, and wireless
users.</span></font><font size=1 face=Verdana><span style='font-size:7.5pt;
font-family:Verdana'><o:p></o:p></span></font></p>
<p><font size=2 color=black face=Verdana><span style='font-size:10.0pt;
font-family:Verdana;color:black'>The Common Short Code Administration says the
addition of the 6-digit format represents a 10-fold increase in available
codes. </span></font><font size=1 face=Verdana><span style='font-size:
7.5pt;font-family:Verdana'><o:p></o:p></span></font></p>
<p><strong><b><font size=1 color=black face=Verdana><span style='font-size:
7.5pt;font-family:Verdana;color:black'>About CTIA</span></font></b></strong><font
size=1 color=black face=Verdana><span style='font-size:7.5pt;font-family:
Verdana;color:black'><br>
CTIA (</span></font><font size=1 face=Verdana><span style='font-size:6.0pt;
font-family:Verdana'><a href="http://www.ctia.org/"
title="http://www.ctia.org/"><font size=1 color=black
title="http://www.ctia.org/"><span style='font-size:7.5pt;color:black'>www.ctia.org</span></font></a></span></font><font
size=1 color=black face=Verdana><span style='font-size:7.5pt;font-family:
Verdana;color:black'>)is the international association for the wireless telecommunications
industry, representing carriers, manufacturers and wireless Internet
providers.</span></font><font size=1 face=Verdana><span style='font-size:
6.0pt;font-family:Verdana'><o:p></o:p></span></font></p>
<p><strong><b><font size=1 color=black face=Verdana><span style='font-size:
7.5pt;font-family:Verdana;color:black'>About NeuStar</span></font></b></strong><font
size=1 color=black face=Verdana><span style='font-size:7.5pt;font-family:
Verdana;color:black'><br>
NeuStar (NYSE: NSR) is a provider of essential clearinghouse services to the
North American communications industry and Internet service providers around
the world. Visit NeuStar online at </span></font><font size=1 face=Verdana><span
style='font-size:6.0pt;font-family:Verdana'><a href="http://www.neustar.biz/"
title="http://www.neustar.biz/"><font size=1 color=black
title="http://www.neustar.biz/"><span style='font-size:7.5pt;color:black'>www.neustar.biz</span></font></a></span></font><font
size=1 color=black face=Verdana><span style='font-size:7.5pt;font-family:
Verdana;color:black'>.</span></font><font size=1 face=Verdana><span
style='font-size:6.0pt;font-family:Verdana'><o:p></o:p></span></font></p>
<p><st1:place w:st="on"><st1:PlaceName w:st="on"><strong><b><font size=1
color=black face=Verdana><span style='font-size:7.5pt;font-family:Verdana;
color:black'>Safe</span></font></b></strong></st1:PlaceName><strong><b><font
size=1 color=black face=Verdana><span style='font-size:7.5pt;font-family:
Verdana;color:black'> <st1:PlaceType w:st="on">Harbor</st1:PlaceType></span></font></b></strong></st1:place><strong><b><font
size=1 color=black face=Verdana><span style='font-size:7.5pt;font-family:
Verdana;color:black'> Statement under the Private Securities Litigation
Reform Act of 1995</span></font></b></strong><font size=1 color=black
face=Verdana><span style='font-size:7.5pt;font-family:Verdana;color:black'><br>
This press release includes information that constitutes forward-looking
statements made pursuant to the safe harbor provision of the Private
Securities Litigation Reform Act of 1995, including, without limitation,
statements about NeuStar, Inc.'s expectations, beliefs and business results
in the future. We cannot assure you that our expectations will be achieved or
that any deviations will not be material. Forward-looking statements are
subject to many assumptions, risks and uncertainties that may cause future
results to differ materially from those anticipated. These potential risks
and uncertainties include, among others, possible delays in the
implementation of 6-digit Common Short Codes, slow market acceptance of
6-digit Common Short Codes, the uncertainty of whether 5-digit and 6-digit
Common Short Codes will continue to achieve market acceptance or result in
any revenue, and business, regulatory and statutory changes in the
communications industry. More information about potential factors that could
affect NeuStar’s business and financial results is included in its
filings with the Securities and Exchange Commission, including in
NeuStar’s quarterly report on Form 10-Q for the quarter ended March 31,
2006. All forward-looking statements are based on information available to
the CTIA and NeuStar, Inc. on the date of this press release and neither the
CTIA nor NeuStar, Inc. undertakes any obligation to update any of the
forward-looking statements after the date of this press release.</span></font><font
size=1 face=Verdana><span style='font-size:6.0pt;font-family:Verdana'><o:p></o:p></span></font></p>
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