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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>This guy is amazing, no wonder why he is
CEO of Digium.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I am personally very impressed with this
as well.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Sam<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;color:windowtext;font-weight:bold'>From:</span></font></b><font
size=2 color=black face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;
color:windowtext'> asterisk-biz-bounces@lists.digium.com
[mailto:asterisk-biz-bounces@lists.digium.com] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Moshe Maeir<br>
<b><span style='font-weight:bold'>Sent:</span></b> Sunday, January 20, 2008
2:38 AM<br>
<b><span style='font-weight:bold'>To:</span></b> <st1:PersonName w:st="on">Commercial
and Business-Oriented Asterisk Discussion</st1:PersonName><br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [asterisk-biz] Digium
Relaxes Google Adword Policy</span></font><font color=black><span
style='color:windowtext'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><tt><font size=2 color=black face="Courier New"><span
style='font-size:10.0pt'>I am very impressed with Danny's response. Not many
CEOs will openly admit their mistakes. </span></font></tt><font size=2
face="Courier New"><span style='font-size:10.0pt;font-family:"Courier New"'><br>
<tt><font face="Courier New">On my blog I wrote a more detailed response and
suggestions <a href="http://flatplanetphone.com/wordpress/?p=452">http://flatplanetphone.com/wordpress/?p=452</a></font></tt><br>
<br>
<tt><font face="Courier New">Moshe</font></tt><br>
</span></font><br>
Danny Windham wrote: <o:p></o:p></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Over the past week Digium has received a number of
charged responses regarding the recent change in policy regarding use of Digium
trademarked terms in Google AdWords. Some of the responses supported our
attempts to better control the use of Digium trademarked terms. Some of the
responses disagreed with the policy, but respected Digium’s right to have
changed the policy. Others were from individuals who clearly were unhappy with
the change and the process by which it was implemented. We have listened
carefully to the feedback, and as a result are relaxing our Google AdWord
policy. <u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><u1:p> </u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>While we did provide Google a list of organizations
that would be authorized to use the Digium trademarked terms, in retrospect
it’s apparent that we underestimated the number of organizations that
were utilizing Digium trademarked terms in their Google AdWords marketing
campaigns. Underestimating the magnitude of this policy change also resulted in
inadequate planning of the implementation of the change – we simply could
have done a better job of communicating the proposed change in advance of it
being implemented. We also could have better understood the actual mechanics of
Google’s enforcement engine – and better anticipated the
corresponding result.<u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><u1:p> </u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>In short, we now believe we made a mistake and are
working to relax the requirements for using Digium trademarked terms in Google
AdWords. The resulting change will reinstate trademark rights for the vast
majority of those using the terms. For the confusion and frustration
created by this event, we sincerely apologize.<u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><u1:p> </u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>A common test that I often use in determining the
proper reaction when something goes wrong is – were we doing it for the
right reasons? In this case the answer is absolutely yes. On the part of Digium
and the Asterisk community and ecosystem, there’s value in ensuring that
the trademarked terms are used in a legal, consistent, and ethical fashion.
While it is important for Digium to protect its trademarks, we now better understand
just how significant an impact changes in this area can have and just how
important it is for any proposed change to be judiciously derived and
methodically implemented. <u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><u1:p> </u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Thank you for your continued support of Digium.<u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><u1:p> </u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><u1:p> </u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'> Danny Windham<u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>CEO<u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'>Digium, Inc. <u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'> <u1:p></u1:p><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'> <o:p></o:p></span><u1:p></u1:p></font></p>
<p class=MsoNormal><font size=3 color=black face="Times New Roman"><span
style='font-size:12.0pt'><u1:p> </u1:p><o:p></o:p></span></font></p>
<pre wrap=""><font size=2 color=black face="Courier New"><span
style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre
style='text-align:center'><font size=2 color=black face="Courier New"><span
style='font-size:10.0pt'>
<hr size=4 width="90%" align=center>
</span></font></pre><pre><font size=2 color=black face="Courier New"><span
style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>--Bandwidth and Colocation Provided by <a
href="http://www.api-digital.com">http://www.api-digital.com</a>--<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>asterisk-biz mailing list<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>To UNSUBSCRIBE or update options visit:<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'> <a
href="http://lists.digium.com/mailman/listinfo/asterisk-biz">http://lists.digium.com/mailman/listinfo/asterisk-biz</a><o:p></o:p></span></font></pre></div>
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