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<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG>My thanks to Rob G. for
the head's up on my initial posting. I'd like to apologize to everyone for
sending a Word attachment. </STRONG><STRONG>I have a client that just
switched to Asterisk and he recommend that I check out the product. That's
what drew me here. Please consider my company if you or your
clients need telephone on-hold "audio-newsletters"!</STRONG></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG>Make it a great weekend
everyone and here's the text of my initial e-mail.
Cheers!</STRONG> </P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG></STRONG> </P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG><FONT size=6>I</FONT>n
this ultra-fast paced high-tech business environment in which businesses "strive
to survive", telephone on-hold marketing can be the perfect compliment to your
new phone system and a key to preventing caller hang-ups while attaining your
company’s advertising and marketing goals. </STRONG></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG></STRONG> </P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG>Telephone On-Hold
Marketing can help you to establish and cultivate your corporate image. You’ve
invested thousands of dollars in a new phone system. Marketing has just put out
a new direct-mail piece. The phones are starting to ring. Callers are sometimes
being placed on "hold". What are they hearing? Dead Silence, "beeps", "elevator
music", or perhaps a classical music CD? </STRONG></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG><?xml:namespace prefix =
o ns = "urn:schemas-microsoft-com:office:office"
/><o:p> </o:p></STRONG></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG>With "dead-silence" or
"beeps" on hold, callers may hang-up thinking that they were forgotten about (30
seconds of silence often seems like 3 minutes!) Another option is to put a radio
on as "hold music". Bad idea! Why play a radio on hold, advertising for other
companies (including your competitors)? Playing the radio or CD’s on-hold is
also considered a "public performance" facing your company with music licensing
fees and fines from various music licensing agencies. </STRONG></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG></STRONG> </P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG>On-Hold Marketing is the
solution to this PR nightmare. It can also be the final piece of the advertising
puzzle. You now have an opportunity to include your current advertising
campaign, slogan, mission statement, sales promotions, web-site, educational
information, jingle (if you have one) etc. In reality, telephone on-hold
marketing is an "audio newsletter" allowing the Marketing Department to keep
your telephone on-hold announcement consistent with all other advertising that
you do.</STRONG></P>
<P class=MsoNormal
style="MARGIN: 0in 0in 0pt"><STRONG><o:p> </o:p></STRONG></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><STRONG>After all, when you are
waiting the lobby of a business, doctor’s office, etc., you’re typically not
waiting in a dark, concrete "holding area". Why would you want subject callers
to that same type of experience when they’re holding for you on the telephone
line? Face it, in a perfect world, no call would <U>ever</U> be placed on hold.
Callers would get through to their desired party to have their questions
answered with every call. But this just isn’t reality (even in the age of
voice-mail). Why not consider an on-hold marketing program for your company's
new (or existing) phone system? Would you like some fries with
that?</STRONG></P>
<DIV></FONT><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Kind Regards,<BR><STRONG><FONT
face="Freestyle Script" size=6>-Bud Brenneman</FONT></STRONG><BR>Bud
Brenneman<BR>VP, Business Development<BR>Profits On-Hold Productions<BR><A
href="http://www.pohp.com">www.pohp.com</A><BR>Phone: 260-434-POHP
(7647)<BR>Fax: 260-434-1123<BR>Toll-Free: 877-808-POHP
(7647)</FONT></DIV></BODY></HTML>