[asterisk-biz] (((Commercial and Business Not So)))

[bob murphy]

Dave,

What seems to be effective at this point is partnering.  Carriers, Low
Voltage contractors, Commericial Real Estate Agencies.  Some internet based
lead gen too.  And direct sales.  We have three sales people and aggressive
pursuit is also a strategy.  We have found ourselves in competative
situations with Cisco and Shoretel in recent months.  And we have won a few
and lost a few.  How about you?

Bob


On 11/3/07, dave cantera <david.cantera at iacnet.net> wrote:
>
> hey bob,
> you are right...  we do chatter too much.  lets get back on track...  and
> start with sales/marketing...
>
> sales vs marketing
>
> marketing - designed to bring people to you, educate them on the decision
> points of the industry, create awareness of your product
>
> sales - reaching out to potential customers, taking orders, handling
> questions raised from marketing, personal interaction for those still a
> little uncomfortable about taking the plunge...
>
> so what mechanisms of marketing do you use? and what have you found to be
> effective?
> care to share?
> daveC
>
>
>
>
>
>
>
> bob murphy wrote:
>
>  Isn't this discussion group supposed to be Commercial and Business
> oriented???  All I ever read about here are discussions about who's more
> technically literate and who can do a better job than Switchvox or this GUI
> is better than that one etc.  Does anybody want to discuss business issues
> like:
>
> 1. Go to market strategies
> 2. Sales and Marketing
> 3. Competative positioning against mainstream offerings like Cisco,
> Shoretel, Avaya et al.
> 4. Best practice service models
> 5. Vertical market success stories
> 6. Profitability strategies in up market SMB's
> 7. Profitable models for sub 50 seat call centers
> 8. Vertical apps that interoperate with Asterisk
> 9. Demand generation
> 10. Market creation
>
> Who screwed who out of $100.00 and what nick nack is better would be
> better somewhere else.  Or am I asking for too much here???  Someone please
> help me be right or wrong on this.
>
>
> --
> Bob Murphy
> Principal
>
>
> Arreva Communications
> www.arrevausa.com
>
> 949-334-2022-SIP Connect
> 949-842-8450-Wireless
> 949-349-0209-Fax
>
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-- 
Bob Murphy
Principal


Arreva Communications
www.arrevausa.com

949-334-2022-SIP Connect
949-842-8450-Wireless
949-349-0209-Fax
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