[asterisk-biz] marketing staregy for asterisk pbxs and defining the potential audience

[Paul Matthews]

Hi,

As part of developing a marketing strategy I'm trying to establish who 
typically buys an asterisk based pbx and their primary reason for doing 
so. I realise there could be a wide range of answers given the variables 
such as type of product, market location, features on offer, price etc 
but I was wondering in general terms whether the following list sounds 
reasonable

* Companies involved in an office move (new and established companies) - 
  (30-40% of sales ?)
* Companies migrating from an existing pbx (20-30% of sales ?)
* Companies growing and need a pbx for the first team (10-15% ?)
* Companies buying because of a particular feature or features (10% ?)
* Companies buying because of the promise of cheaper/free calls (10% ?)
* Companies wanting to link up multiple offices (10%?)

Most of the above is derived from complete guesswork, conversations and 
books/magazines etc and so it may seem impertinent that I have even 
tried to break it down in such precise terms but I thought it better to 
pose the question this way rather than simply asking who buys these 
things and by what percentage

Rgds
Paul