[asterisk-biz] Bottom end of the market for an Asterisk PBX ?

[Greg Broiles]

On 7/3/06, Paul Matthews <paul at xedos.net> wrote:
> Does anyone in this list have any success selling Asterisk PBXs to the
> very small end of the market. I was planning a 5 -15 user pbx product,
> with dedicated network, installation and support for about £3-3500 in
> the UK ( about $5000) .  Some advice offered elsewhere suggested that
> Asterisk was a product for 15-200 seats and it was doubtful below that
> number whether the very small SMEs would be interested. Would others
> tend to agree? If so, I need to rethink my strategy

I do not sell PBX's, but as an owner/operator of an SME, I would
suggest focusing on the benefits provided to the buyer(s), not the
technology used to provide the benefits. I use an Asterisk box to
handle phone traffic for my office but that decision was driven more
by my need to use existing Ethernet cabling to handle phone traffic
rather than a deep conviction that Asterisk was the best or only way
to handle my relatively modest needs.

I would be inclined to mention the benefits that VoIP has - e.g.,
reduced/eliminated need for phone wiring if Ethernet is in place,
ability to set up off-premise extensions, ability to relocate the
business to another networked location without slow/expensive
telephone downtime, ability to configure carrier usage to minimize LD
cost, without even mentioning that you're doing this with Asterisk.

-- 
Greg Broiles, JD, LLM Tax, EA
gbroiles at gmail.com (Lists only. Not for confidential communications.)
Law Office of Gregory A. Broiles
San Jose, CA