[Asterisk-biz] Good Salespeople

[kelley g]

Steve Totaro wrote:

>Also, do not underestimate SEO (Search Engine Optimization) especially
>for a niche market like you mention.  Since you are focusing on radio,
>be sure to optimize your site for keywords in the radio industry and
>establish your knowledge of the industry in your content.  
>  
>
search engine optimization requirements are have changed and continue 
changing quite rapidly. you may find that these old school techniques 
are inadequate. you must have fresh content and active links into and 
out of your site. keywords are not much valued anymore by the search 
engines. what you will find is that the first sentences of several 
paragraphs are used instead.

you may initially get decent rankings using the above, but as your 
content gets stale you will drop in results listings.

also, blog-type content is given different weight and, depending on the 
search engine,  can really generate  'word-of-mouth'  buzz.  google is 
behind the curve when it comes to capturing 'viral content',  try 
technorati.com to get an idea of how this works. this model is coming 
soon to the business side of things.

>It should be fairly easy to get high placement on Google since not many
>others will have the same keywords.  It would be very difficult to get
>high placement for the keywords "voip phone system" but "radio station
>phone system" or "radio station IVR" will be much easier (or whatever
>radio types would search for.)
>
>People will often do their due diligence on the internet via google.
>You will certainly get a few deals this way if it is done properly.
>
>Combine good SEO with good content and educational material and you will
>have a sales channel that will operate 24/7 and possibly even reduce the
>sales cycle since education tends to make the cycle fairly long in this
>business.  
>  
>
long term your business always comes down to good people. pick the wrong 
rep(s) and your reputation, especially in a niche market, will suffer 
for years.

>Thanks,
>Steve Totaro
>
>  
>
hope this helps.

-- 

kelley g

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