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robert,<br>
not specifically yet... the first thing we have to identify is the
competition... it will be different in each area so we each have some
homework to do first. once we know who they are, then we would have to
identify their strengths and weaknesses and also identify ours... if
our weaknesses are the same, we have to be better than them in that
area. if our strength is also their weakness, market the h3#& out
of that strength there will be more than one area and hopefully more
than one area of strength for us over their weakness... this is why
you need multiple pieces to keep hitting the prospect with our
strength... the prospect will already know the competition is weak in
that area because they are experiencing it. we don't even have to
mention so-and-so is weak.. <br>
<br>
strengths/weakness we should identify include h/w, s/w, service,
features, benefits... <br>
sell the sizzle not the steak/ i.e. sell the benefits.. uptime,
functionality, reduced cost (this is a big one), TCO, ease of use, more
utility/capability (i.e. integration into SMS), web gui (if used), etc..<br>
<br>
the victor is the one who has the superior forces at the point of
contact... <br>
<br>
this would be a good start...<br>
daveC<br>
<br>
Robert Augustyn wrote:
<blockquote cite="mid0ade01c78463$7e3dda40$0202fea9@winserver"
type="cite">
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<div dir="ltr" align="left"><span class="296351822-21042007"><font
color="#0000ff" face="Arial" size="2">Dave,</font></span></div>
<div dir="ltr" align="left"><span class="296351822-21042007"><font
color="#0000ff" face="Arial" size="2">Agreed, is there anything you
have in mind?</font></span></div>
<div dir="ltr" align="left"><span class="296351822-21042007"><font
color="#0000ff" face="Arial" size="2">robert</font></span></div>
<br>
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style="border-left: 2px solid rgb(0, 0, 255); padding-left: 5px; margin-left: 5px; margin-right: 0px;">
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lang="en-us">
<hr tabindex="-1"> <font face="Tahoma" size="2"><b>From:</b> dave
cantera [<a class="moz-txt-link-freetext" href="mailto:david.cantera@iacnet.net">mailto:david.cantera@iacnet.net</a>] <br>
<b>Sent:</b> Saturday, April 21, 2007 5:39 PM<br>
<b>To:</b> Robert Augustyn<br>
<b>Cc:</b> 'Asterisk Users Mailing List - Non-Commercial
Discussion'; <a class="moz-txt-link-abbreviated" href="mailto:david.cantera@ibsonecall.com">david.cantera@ibsonecall.com</a><br>
<b>Subject:</b> Re: [asterisk-users] Developing Marketing materials
...<br>
</font><br>
</div>
robert, matt,<br>
sounds good... I am looking for a high quality series of pieces that
are both informative and strike a point. by quality, I am not talking
about paper and layout... it is the message that I am looking for....
the paper, pictures, typeface are just vehicles to get the reader
interested to take the next step...<br>
thanks for taking point on this project,<br>
daveC<br>
<br>
Robert Augustyn wrote:
<blockquote cite="mid0ac301c7844e$24f88210$0202fea9@winserver"
type="cite">
<pre wrap="">Matt and Dave,
I am open to all suggestions and solutions but if we have few people
involved then cost stops being an issue ( to some extend ).
I want this to be done well as we need an edge.
I will let it run for few days and then contact all who expressed interest
on the board or directly to me.
Thank you.
robert
</pre>
<blockquote type="cite">
<pre wrap="">-----Original Message-----
From: <a class="moz-txt-link-abbreviated"
href="mailto:asterisk-users-bounces@lists.digium.com">asterisk-users-bounces@lists.digium.com</a>
[<a class="moz-txt-link-freetext"
href="mailto:asterisk-users-bounces@lists.digium.com">mailto:asterisk-users-bounces@lists.digium.com</a>] On Behalf Of
Matt Gibson
Sent: Saturday, April 21, 2007 2:59 PM
To: <a class="moz-txt-link-abbreviated"
href="mailto:david.cantera@ibsonecall.com">david.cantera@ibsonecall.com</a>; Asterisk Users Mailing List
- Non-Commercial Discussion
Subject: Re: [asterisk-users] Developing Marketing materials ...
I am also working on this, and have a
marketing/communications background. I may be able to help
cheaper than the "big agency" :)
thanks,
matt
On 20/04/07, dave cantera <a class="moz-txt-link-rfc2396E"
href="mailto:david.cantera@iacnet.net"><david.cantera@iacnet.net></a> wrote:
</pre>
<blockquote type="cite">
<pre wrap="">robert,
I might be interested depending on cost, message, and quality...
keep me in the loop.
daveC
Robert Augustyn wrote:
</pre>
<blockquote type="cite">
<pre wrap="">Hi,
I am working on developing a professional Marketing
</pre>
</blockquote>
</blockquote>
<pre wrap="">Materials for my
</pre>
<blockquote type="cite">
<blockquote type="cite">
<pre wrap="">systems.
I plan on using a very good(expensive) company to do that so
splitting the costs with several people would be nice.
Let me know if you are interested on taking part in it.
robert
</pre>
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