[asterisk-users] Marketing 101

[dave cantera]

shadowym,
wow, I see telco guys at all our networking events and chamber 
events...  they come and go mostly.  since you already have a customer 
base that trusts you, that is the best way to make an entry point...  
keep letting them know your new service and eventually, they will be 
prep'd when the opportunity arises...  I have to start from scratch, 
ugh.. but at least I can see that it is doable.  this is where marketing 
and sales differ...
daveC

shadowym wrote:
> Thanks for the advice.
>
> Maybe I should clarify what I was asking.  It's not so much the how but the
> what.  
>
> What are people doing to get PBX Sales/Support business.  I know how to get
> IT business but potential customers still see the Telco business as quite
> different and are used to using separate companies for that.
>
> What I was asking is how the traditional telco guys get new
> sales/support/consulting business.  With IT it's usually a combination of
> cold call/networking/word of mouth.  I'm hoping that Telco is the same but I
> never see any telco guys at networking events so I am thinking they cold
> call and advertise targeted at business owners.  I'm not sure though.
>
> -----Original Message-----
> From: dave cantera [mailto:david.cantera at iacnet.net] 
> Sent: Tuesday, April 24, 2007 9:12 PM
> To: Asterisk Users Mailing List - Non-Commercial Discussion
> Subject: Re: [asterisk-users] Marketing 101
>
> shadowym,
> best thing to do is talk to a lot of consultants, coaches, and marketing
> people...  take the approach you do with learning open source only reverse
> it...  instead of reading source (internal) ask people (external)... it is a
> big undertaking and the most important task you 
> have...   marketing is a bigger task than the technical (for a tech 
> anyway)   don't go it alone....
>
> nothing happens without marketing (and sales)...  marketing is *not*
> sales...
> daveC
>
> shadowym wrote:
>   
>>  
>> I have some general questions about marketing.  Lot's of technical 
>> info but I was wondering how people are getting the business to begin 
>> with.  I'm from the IT end of things but Telco is quite a bit 
>> different.  Is cold calling still the way to go or networking?  General
>>     
> stuff like that.
>   
>> Are there any resources on the web I can search for?  Any suggestions 
>> would be appreciated.
>>
>> _______________________________________________
>> --Bandwidth and Colocation provided by Easynews.com --
>>
>> asterisk-users mailing list
>> To UNSUBSCRIBE or update options visit:
>>    http://lists.digium.com/mailman/listinfo/asterisk-users
>>
>>
>>
>>   
>>     
>
> --
> Building Strong Relationships w/ Intelligent Customer Service
> --
>
> Interlocking Business Solutions, LLC
> 856-380-0894 x5000
>
>
>
>
> _______________________________________________
> --Bandwidth and Colocation provided by Easynews.com --
>
> asterisk-users mailing list
> To UNSUBSCRIBE or update options visit:
>    http://lists.digium.com/mailman/listinfo/asterisk-users
>
>
>
>   

-- 
Building Strong Relationships w/ Intelligent Customer Service
--

Interlocking Business Solutions, LLC
856-380-0894 x5000