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<tt>I am very impressed with Danny's response. Not many CEOs will
openly admit their mistakes. <br>
On my blog I wrote a more detailed response and suggestions
<a class="moz-txt-link-freetext" href="http://flatplanetphone.com/wordpress/?p=452">http://flatplanetphone.com/wordpress/?p=452</a><br>
<br>
Moshe<br>
</tt><br>
Danny Windham wrote:
<blockquote cite="mid:027801c85a2e$f6a60510$fe80120a@sed.digium.com"
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<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;">Over the past week Digium has received a
number of charged responses
regarding the recent change in policy regarding use of Digium
trademarked terms
in Google AdWords. Some of the responses supported our attempts to
better
control the use of Digium trademarked terms. Some of the responses
disagreed
with the policy, but respected Digium’s right to have changed the
policy.
Others were from individuals who clearly were unhappy with the change
and the
process by which it was implemented. We have listened carefully to the
feedback, and as a result are relaxing our Google AdWord policy. <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;">While we did provide Google a list of
organizations that would be
authorized to use the Digium trademarked terms, in retrospect it’s
apparent that we underestimated the number of organizations that were
utilizing
Digium trademarked terms in their Google AdWords marketing campaigns.
Underestimating the magnitude of this policy change also resulted in
inadequate
planning of the implementation of the change – we simply could have
done
a better job of communicating the proposed change in advance of it
being
implemented. We also could have better understood the actual mechanics
of
Google’s enforcement engine – and better anticipated the
corresponding result.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;">In short, we now believe we made a mistake
and are working to relax the
requirements for using Digium trademarked terms in Google AdWords. The
resulting change will reinstate trademark rights for the vast majority
of those
using the terms. For the confusion and frustration created by this
event, we
sincerely apologize.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;">A common test that I often use in determining
the proper reaction when
something goes wrong is – were we doing it for the right reasons? In
this
case the answer is absolutely yes. On the part of Digium and the
Asterisk
community and ecosystem, there’s value in ensuring that the trademarked
terms are used in a legal, consistent, and ethical fashion. While it is
important for Digium to protect its trademarks, we now better
understand just
how significant an impact changes in this area can have and just how
important
it is for any proposed change to be judiciously derived and
methodically
implemented. <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;">Thank you for your continued support of
Digium.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"> Danny Windham<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;">CEO<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;">Digium, Inc. <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"> <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"> </span><o:p></o:p></font></p>
<p class="MsoNormal"><font face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
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