<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<meta http-equiv="Content-Type" content="text/html;charset=ISO-8859-1">
<title></title>
</head>
<body text="#000000" bgcolor="#cccccc">
<font face="Times New Roman, Times, serif">The bottom line is how much
does it cost to get a customer <br>
</font><br>
So here's an example of the maths, its inaccurate but it shows the
principle ....<br>
The average guy spends $10 per month on Skype and there 1,000 ,000 of
them<br>
That's $10 million per month or $120 million a year <br>
Healthy companies trade between 20-40 times earnings, therefore the
book value<br>
of the company is (conservatively) $2.4 billion if you want to buy all
its shares.<br>
Now if the company is worth $2.4 billion and has a 10% asset base and
one<br>
million customers each customer must be worth about $1100. <br>
So they can afford to give away $1100 per year or $80 per month just to
have you as a customer.<br>
Going back to the original guy who spends $10 per month (maybe $20 if
its free) the company <br>
increases in value by $1100 - $240 ($20 x 12 months) = $860 every
time they sign up a new customer .<br>
Of course there is some attrition but that is all factored into the
equation.<br>
<br>
Henry <br>
<br>
<br>
<br>
<br>
<br>
John Scully wrote:<br>
<blockquote type="cite" cite="mid001d01c67951$ce714740$6501a8c0@js2">I
was once in a sales meeting where a guy doing a presentation countered
an argument that we
<br>
would be giving the product away for free by saying
<br>
"Yes, but we will make it up on volume!"
<br>
Perhaps he works for Skype now.
<br>
<br>
<br>
----- Original Message ----- From: "Mark Phillips"
<a class="moz-txt-link-rfc2396E" href="mailto:g7ltt@g7ltt.com"><g7ltt@g7ltt.com></a>
<br>
To: "Commercial and Business-Oriented Asterisk Discussion"
<a class="moz-txt-link-rfc2396E" href="mailto:asterisk-biz@lists.digium.com"><asterisk-biz@lists.digium.com></a>
<br>
Sent: Tuesday, May 16, 2006 5:02 PM
<br>
Subject: Re: [asterisk-biz] All users get free USA/Canada calls
<br>
<br>
<br>
<blockquote type="cite"><br>
All this just to win over customers.
<br>
<br>
On Tue, 2006-05-16 at 18:41 +0200, Wilson Pickett wrote:
<br>
<blockquote type="cite"><a class="moz-txt-link-freetext" href="http://www.mercurynews.com/mld/mercurynews/news/breaking_news/14586267.htm">http://www.mercurynews.com/mld/mercurynews/news/breaking_news/14586267.htm</a>
<br>
<br>
"SAN JOSE, Calif. - Skype, eBay Inc.'s Internet telephone subsidiary,
<br>
has stopped charging users for dialing up people on traditional
<br>
landline and mobile phones in the U.S. and Canada.
<br>
<br>
The Internet telephone service, which has always offered free PC-to-PC
<br>
calls around the world, said Monday it will offer its SkypeOut service
<br>
for free until the end of the year. Previously, Skype users paid about
<br>
2 cents a minute for calls to landline and mobile telephones."
<br>
_______________________________________________
<br>
--Bandwidth and Colocation provided by Easynews.com --
<br>
<br>
asterisk-biz mailing list
<br>
To UNSUBSCRIBE or update options visit:
<br>
<a class="moz-txt-link-freetext" href="http://lists.digium.com/mailman/listinfo/asterisk-biz">http://lists.digium.com/mailman/listinfo/asterisk-biz</a>
<br>
<br>
<br>
</blockquote>
<br>
_______________________________________________
<br>
--Bandwidth and Colocation provided by Easynews.com --
<br>
<br>
asterisk-biz mailing list
<br>
To UNSUBSCRIBE or update options visit:
<br>
<a class="moz-txt-link-freetext" href="http://lists.digium.com/mailman/listinfo/asterisk-biz">http://lists.digium.com/mailman/listinfo/asterisk-biz</a>
<br>
<br>
<br>
</blockquote>
<br>
<br>
_______________________________________________
<br>
--Bandwidth and Colocation provided by Easynews.com --
<br>
<br>
asterisk-biz mailing list
<br>
To UNSUBSCRIBE or update options visit:
<br>
<a class="moz-txt-link-freetext" href="http://lists.digium.com/mailman/listinfo/asterisk-biz">http://lists.digium.com/mailman/listinfo/asterisk-biz</a>
<br>
<br>
</blockquote>
<br>
<pre class="moz-signature" cols="92">--
Henry L.Coleman [ VoIP-PBX ] Tel.1 866 415-5355 Ext.301</pre>
</body>
</html>