[asterisk-biz] (((Commercial and Business Not So)))

[mroberts1818 at gmail.com]

Bob, 

What part do commercial real estate agencies play?

- mike
Sent from my Verizon Wireless BlackBerry

-----Original Message-----
From: "bob murphy" <springsource at gmail.com>

Date: Sun, 4 Nov 2007 06:27:15 
To:david.cantera at ibsonecall.com, "Commercial and Business-Oriented Asterisk Discussion"<asterisk-biz at lists.digium.com>
Subject: Re: [asterisk-biz] (((Commercial and Business Not So)))


Dave, 
  
What seems to be effective at this point is partnering.  Carriers, Low Voltage contractors, Commericial Real Estate Agencies.  Some internet based lead gen too.  And direct sales.  We have three sales people and aggressive pursuit is also a strategy.  We have found ourselves in competative situations with Cisco and Shoretel in recent months.  And we have won a few and lost a few.  How about you? 
  
Bob

  
On 11/3/07, dave cantera <david.cantera at iacnet.net <mailto:david.cantera at iacnet.net> > wrote: 
hey bob,
you are right...  we do chatter too much.  lets get back on track...  and start with sales/marketing...

sales vs marketing

marketing - designed to bring people to you, educate them on the decision points of the industry, create awareness of your product 

sales - reaching out to potential customers, taking orders, handling questions raised from marketing, personal interaction for those still a little uncomfortable about taking the plunge...

so what mechanisms of marketing do you use? and what have you found to be effective? 
care to share?
daveC







bob murphy wrote: 
 
Isn't this discussion group supposed to be Commercial and Business oriented???  All I ever read about here are discussions about who's more technically literate and who can do a better job than Switchvox or this GUI is better than that one etc.  Does anybody want to discuss business issues like: 
  
1. Go to market strategies 
2. Sales and Marketing 
3. Competative positioning against mainstream offerings like Cisco, Shoretel, Avaya et al. 
4. Best practice service models 
5. Vertical market success stories 
6. Profitability strategies in up market SMB's 
7. Profitable models for sub 50 seat call centers 
8. Vertical apps that interoperate with Asterisk 
9. Demand generation 
10. Market creation 
  
Who screwed who out of $100.00 and what nick nack is better would be better somewhere else.  Or am I asking for too much here???  Someone please help me be right or wrong on this. 


-- 
Bob Murphy
Principal


Arreva Communications
www.arrevausa.com <http://www.arrevausa.com/> 

949-334-2022-SIP Connect
949-842-8450-Wireless
949-349-0209-Fax 
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-- 
Bob Murphy
Principal


Arreva Communications
www.arrevausa.com
 <http://www.arrevausa.com> 

949-334-2022-SIP Connect
949-842-8450-Wireless
949-349-0209-Fax _______________________________________________
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